Managing Director and CMO
Managing Director and CMO, Kyle Gershbain leads the multi-talented GIANT team in crafting data-driven marketing strategies with a strong focus on compelling and engaging content that resonates with audiences.
Kyle firmly believes in the power of strategic marketing to transform businesses and drive growth. He is passionate about helping clients succeed through effective marketing strategies and seeing his work’s positive impact on their growth.
With the constant evolution of technology and consumer behaviour, Kyle eagerly explores new strategies to deliver exceptional results and maintain a strong client focus.
As a child, Kyle was captivated by commercials. He recorded TV ads on his VHS and watched them repeatedly. This fascination eventually led him to Los Angeles, where his journey into marketing took off more than 20 years ago.
After witnessing the profound impact of a well-executed TV direct response campaign, it became clear that marketing had the power to shape perceptions and drive action, and he was determined to be a part of it.
When not working, Kyle loves spending time with his family, exploring new hiking trails, and indulging in his other passion, winning numerous awards for amateur auto racing.
“In the world of marketing, every strategy is a story waiting to be told. Our goal is to craft narratives that not only resonate with audiences but also drive the success story of our clients.”
~ Kyle Gershbain