FRANCHISES
GIANT Creative
Strategic Franchise
Expansion Partner
At GIANT, we’re franchise marketing experts. We help franchisors attract qualified franchisees, drive local market success, and achieve sustainable growth. Our data-driven strategies and creative campaigns deliver measurable results, propelling your brand forward.
Unlock exclusive franchise marketing insights for 2024.
Lead Generation
Our data-driven approach tracks and optimizes campaigns for maximum lead generation and ROI. We utilize targeted campaigns and compelling messaging to attract the right franchisee candidates, while localized marketing support empowers your existing franchisees to thrive in their markets.
Services:
- Franchisee Recruitment
- Local Marketing Support
- Audience Targeting
- Performance Creative
- Paid Media
- A/B Testing and Creative Optimization
- Personalized Campaigns
- Analytics and Reporting
44x above industry average
GIANT campaigns yield a $29 cost per lead and $56 cost per application.
Omni-Channel Marketing
GIANT’s omni-channel approach brings your brand to life across all platforms, creating a seamless and powerful experience for your franchisees and their customers. This synergy leads to a stunning 90% higher retention rate compared to single-channel approaches, driving loyal customers and franchise success.
Services:
- User Experience (UX) and User Interactivity (UI)
- Website Design and Development
- Digital Public Relations (PR)
- Email Marketing
- Social Media Marketing
- Experiential Marketing
74% of consumers
have used multiple channels to start and complete a transaction.
Content Marketing Made Effective with COPE
In the fast-paced world of franchise development, consistent, high-quality content is key to attracting ideal franchisees. Our Create Once, Publish Everywhere (COPE) methodology helps you achieve more with less, saving up to 30% of resource allocation. We craft compelling content across various formats, saving you time and resources. COPE allows us to tailor content to specific platforms, ensuring it resonates with your target audience and drives action.
Services:
- Audience Targeting
- Content Planning
- Storytelling and Emotional Campaign Building
- In-house Photography and Video Production
- Expert Content Editing and Formatting For All Channels
- Optimization and Analytics
Brand & Strategy
A strong, well-defined brand is your franchise’s foundation. We go beyond basic branding, offering comprehensive services to craft a unique identity and strategic messaging that resonates with potential franchisees. Our experts conduct in-depth market research and develop personas to understand your ideal audience.
Services:
- Market and Brand Research
- Persona Development
- Brand Identity and Building
- Strategic Messaging and Campaign Strategy
- Storytelling and Emotional Connection
23% Increase
23% Increase in revenue when brands have a consistent representation across all platforms.
Data and Analytics
At GIANT we believe data powers your mission. Measuring impact becomes seamless with GIANTt’s real-time data dashboards. Our real time dashboards give you a clear vision and actionable data that empowers us to identify and optimize winning strategies for both B2B and B2C growth efforts.
Services:
- Performance Analytics and Reporting
- Real-Time Data Dashboards
- Data-Driven Persona Development
- A/B Testing and Creative Optimization
DATA & Analytics
Organizations that use data-driven strategies drive 5-8 times as much ROI as organizations who don’t.
