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London Health Sciences Foundation (LSHF)

Faces of Heroes Campaign



As the charitable arm of the London Health Sciences Centre (LHSC), the London Health Sciences Foundation (LHSF)  supports the development of critical initiatives, ground-breaking research, state-of-the-art equipment, and specialized care with personalized treatment options. 

  • Their primary challenge was to find new ways to educate Southwestern Ontario on the incredible, life-changing work their foundational efforts support. With a stagnant donor base, they were looking for a way to connect with new audiences.
  • Their secondary challenge was limited resources, with only $90,000 in Ad Spend to be divided between traditional and digital publishers.


GIANT developed an uplifting and inspiring multi-channel campaign strategy. Utilizing video production, photography, and motion graphics, the campaign would be executed on various traditional and digital publishers, with a goal of inspiring the 2.5 million Canadians living in Southwestern Ontario that you don’t need to be a philanthropist to make a difference and join the Faces of Heroes.


  • Content Planning & Development
  • Customer Journey Mapping
  • Communications Planning
  • Creative Strategy
  • Integrated Campaign Development 
  • Design & Branding
  • Tactical Creative Execution


  • Broadcast & Connected TV
  • Meta Advertising
  • YouTube Pre-Roll

We’ve all had heroes that we look up to. We admire their empathy, their resilience, their fearlessness, and compassion. Heroes aren’t born overnight; they’re born from overcoming obstacles, perseverance, and, most of all, taking action.

At LHSF, you don’t need scrubs to be a hero. Everyone, including the donors, plays a vital role in providing our patients with the special care they need.

In this campaign, we showcase our LHSF heroes, especially the donors.

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million impressions!


clicks and website visits!


lower cost per click compared to the industry average with a notable $0.35 per click across all 3 Ad platforms!


increase across all fundraising efforts from the previous fiscal year!

$31 M

Helped contribute $31 million in total revenue.


The YMCA grappled with a decline in membership during the challenging Covid-19 pandemic. Their previous efforts, involving multiple agencies, resulted in rising costs and inconsistent messaging.

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